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Corporate Identity Essentials

One of the most important building blocks of a business is having a consistent corporate identity that very clearly communicates who your company is and the principles that it's built upon. The name, logo, tagline, stationary, and all other tools of corporate identification should consistently communicate the same message and appear the same way at all consumer touch points.

Positioning

Among the many tenets of brand management, understanding and controlling your company's position is of the utmost importance. Positioning determines where you want your company to be versus where your company truly is positioned in the minds of the target consumers, and then bridges that gap.

Advertising

At LiveWorks Ink we understand that developing your print advertisement is much more than something that sells your product: it is a representation of your company. The message, design, and placement of the advertisement are all aspects of an integrated plan -- not only to ensure that the target audience is reached and the message is understood, but also to create a basis for brand loyalty to retain customers for life.

Out-of-home Advertising

Thinking outside the box is one of the most enjoyable aspects of brand management. Out-of-home advertising is any advertising that is only viewable outside of the consumer's home: billboards, posters, wallscapes, crop circles, sky writing, tribal fire demonstrations, or in other words, just about any medium you can imagine.

Packaging Design

The average consumer is exposed to over 3000 packaged products per day. At LiveWorks Ink we understand how crucial it is to break through the clutter and create unique product packaging that demands attention without detracting from your company's message.

Conceptual Design

At LiveWorks Ink we understand the complex process that goes into creating an idea from scratch. Where we can't give you your ideas, we can lend all of our skills to help you uncover it. Through in-depth conceptual design we will work with you to bring your ideas to life.